ScholarSox are here, con moños ( feature) August 19 2015, 0 Comments

ScholarSox are here, con moños


San Antonio-based ChicaGirl magazine has launched an apparel line that will produce these whimsical knee-high socks — moños attached.

They’re called ScholarSox, and they’re definitely Catholic schoolgirlish, a nod to CEO and founder Toni Lee Jimenez’s own Catholic school education. The native San Antonian is a graduate of Incarnate Word High School.

Marketed for school, dances, softball and cheerleading, the socks will debut 12 p.m. Saturday, Aug. 8, at Moda Mia Boutique, 10003 N.W. Military Hwy. You can purchase them online at or at Moda Mia. They retail for $14.99, plus shipping and taxes. Monogramming is available for an additional $15.

A portion of the sales will benefit the ScholarSox for Education Program, which provides scholarships for pre-K through high school students attending Catholic, private and non-private schools, Jimenez said. In July, ChicaGirl presented its first donation to the Archdiocese of San Antonio’s Hope for the Future, a press release from the magazine said. Jimenez said the company has a partnership with Hope for the Future,  and those scholarships are allocated to San Antonio Catholic schools.

The company said it has awarded $250,000 in all.

ChicaGirl magazine was founded in 2007 (it was initially sued by Latina magazine for its first name, LaTEENa Girls magazine). ChicaGirl distinguishes itself by only featuring real girls on its covers. It’s sold in H-E-B stores in San Antonio, Edinburg and Corpus Christi, and CVS and Walgreens stores in San Antonio.

Jimenez is a graduate of Loyola Marymount University, where she earned a bachelor’s in business management and entrepreneurship. In 2012, she received its Hilton Distinguished Entrepreneur Award.