MEDIA ALERT: Latina Founder of CHICAGIRL Magazine launches new apparel division, SCHOLAR SOX (pink carpet event) August 04 2015, 0 Comments



August 3, 2015



CHICAGIRL Magazine & SCHOLAR SOX are founded by local Latina entrepreneur

Toni Lee Jimenez



WHAT: First public event introducing SCHOLAR SOX with Pink Carpet “Back To School” Trunk Show

WHEN: Saturday, August 8, 2015

WHERE: Moda Mia Boutique (10003 NW Military Hwy #2113, San Antonio, TX 78231)


MEDIA: Contact Daniel Mauna – (310) 500-8341


(SAN ANTONIO, TX - August 3, 2015) CHICAGIRL Magazine is pleased to announce the release of its new apparel division, SCHOLAR SOX, at their Pink Carpet 'Back to School' Trunk Show at Moda Mia Boutique on Saturday, August 8, 2015. SCHOLAR SOX are super cute knee-high socks with bows...a smart & fashionable way to support education! We give back a portion of all our proceeds to scholarships with our SCHOLAR SOX for Education Program. SCHOLAR SOX dedicates itself to ensuring that all students have access to education by providing scholarships for pre-K through high school students. What a great idea! Look fashionable, while giving back to education. officially went live in January of this year and has been creating quite the buzz in both the fashion industry and the school scene. SCHOLAR SOX are playful knee-high socks with bows and are perfect for school, dance, softball, cheerleading and so much more. We chose the name “SCHOLAR” SOX because it perfectly reflects both our unique product and our mission of awarding “SCHOLAR”ships every year though our SCHOLAR SOX for Education Program.

SCHOLAR SOX has already made a strong impact on the local community. We were so honored to award our first check on July 2, 2015 to Hope for the Future, a non-profit organization in San Antonio, Texas. SCHOLAR SOX is dedicated to awarding scholarships every year to help young students in their pursuit of high quality education.

"Through CHICAGIRL Magazine we've been awarding college scholarships for eight years and with SCHOLAR SOX, we're extending our reach," says Senior VP Mei-Lon Jimenez. "We recognize that the foundation that leads to success in higher education is built early and we want to help young students build on that foundation. We couldn't be more excited about the public debut of SCHOLAR SOX at our upcoming trunk show."

Please join us at the trunk show on Saturday August 8, 2015 at Moda Mia Boutique to pick out your SCHOLAR SOX, and visit for information about future events and our upcoming “Fashion Show” launch party coming soon. (Facebook/Twitter/Instagram: @scholarsox)


CHICAGIRL Magazine was founded by Toni Lee Jimenez in 2007 and has been inspiring Texas youth for over eight years. As published in the Express News, CHICAGIRL Magazine is recognized as the “first online publication” and the first magazine devoted to young Latina girls. CHICAGIRL Magazine only features real girls on the cover! We are an inspirational and motivational publication--we are not a tabloid magazine. "We believe every girl is smart, beautiful and has an inspirational story to tell," says CEO and founder Toni Lee Jimenez. "The magazine is dedicated to promoting higher education, and has awarded over $250,000 in college scholarships to date. We are extending our mission by creating SCHOLAR SOX, a fun and exciting line of socks with our younger community in mind."

CHICAGIRL Magazine is based in San Antonio, Texas and has recently expanded its print edition circulation. In addition to being sold at H-E-B (San Antonio locations, Edinburg and Corpus Christi), CHICAGIRL Magazine is now available at CVS (all San Antonio locations) and Walgreens (all San Antonio locations). CHICAGIRL Magazine also has a national following due to its initial online launch, with a readership and following among Latinas in major cities across the United States. Visit us at (Facebook/Twitter/Instagram: @chicagirlmagazine/@chicagirlmag)

ABOUT Founder/CEO Toni Lee Jimenez

Toni Lee Jimenez was born and raised in San Antonio, Texas. Toni has always been passionate about the importance of education. When she first launched CHICAGIRL at the young age of 24, she made sure that part of its mission was a strong dedication to education. To date, through CHICAGIRL Magazine, she has awarded over $250,000 in scholarships to higher education. With SCHOLAR SOX, her newest entrepreneurial venture, she has maintained her dedication to education and is proud to announce the SCHOLAR SOX for Education program. With both businesses, she will now be able to give back across the board, from kindergarten to college. Her passion for education is clearly evident, as both businesses share the same vision of giving back to our youth and community though scholarships. Toni has also been recognized locally and nationally with many prestigious honors and awards:

* INNOVATION AWARD from the Hispanic Chamber of Commerce as one of five "Women Making a Mark in the World” (for CHICAGIRL Magazine)

* Awarded the HILTON DISTINGUISHED ENTREPRENEUR by Loyola Marymount University (February 1, 2012). Past speakers include: Tony Hsieh (CEO of Zappos), Andrew Cherng (Founder of Panda Restaurant Group), and Chef Jimmy (Founder of Quiznos)


* Recognized by (Express News) “Latino Leaders: Celebrating Past & Present" as a "New Latino Leader" alongside former San Antonio Mayor Julian Castro, Patty Ortiz, and Anna Maria Chavez

* Motivational speaker to students/schools across the country.

* Keynote speaker of WGC (Women’s Global Connection Girls Global Summit) in 2016


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